Live updates as Star Trek’s William Shatner, 90, goes to SPACE with Jeff Bezos


Jeff Bezos trying to create a narrative

Speaking about today’s launch, Dr Heather Alberro, a social and political sciences expert from Nottingham Trent University said: “Jeff Bezos is trying to create a marketing narrative which frames space tourism as something which ordinary people can do”.

“The prospect of William Shatner ‘boldly going’ into space will no doubt make for a very nice story that will appeal to millions of people who enjoyed Star Trek.

“As similar to other launches, Jeff Bezos is trying to create a marketing narrative which frames space tourism as something which ordinary people can do. We know, though, that costs of space tourism are prohibitive for people of ordinary means, so it is only a new frontier for the elite who are wealthy.

“However, there is also a darker side to space tourism which we need to consider here. The ultimate goals of Elon Musk and Jeff Bezos are to essentially colonise other planets for more resources and because of climate breakdown on Earth. Musk himself has said he wants to “make humanity a multiplanet species”.

“Many people will question – on the eve of COP26 – whether all the money that is being spent on these launches would be better going towards fixing climate problems on Earth.

“Many developing countries are struggling to afford what is needed to adapt to and cope with climate change, and they are already suffering the ill-effects of climate change today.

“Rather than fixing what has gone wrong on Earth, Musk and Bezos are instead extending the human behaviours which have caused the climate and resource problems that they are trying to escape from.”





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