How E-Commerce 3.0 Gives Small Businesses a Competitive Edge in Finding and Retaining Top-Quality Employees


The global pandemic has created a shortage of human resources, resulting in more competitive hiring practices, with businesses offering higher wages and a more positive work environment to secure the best talent. Productivity and employee satisfaction can be hampered by unintegrated, disconnected, and out-of-date IT systems that impede your team’s performance and job satisfaction. It is critical to your success as a small business owner to find IT systems that work, with information that is easily accessible and procedures that allow your team to serve your business and your customers well. When your customers are happy, your employees tend to be happier too. 

Great Resignation Brings Challenges For SMBs, eCommerce 3.0 Solutions Are The Answer

These Are Uncertain Times for Employers and Employees  

A top concern for small business owners is the shortage of talent in the market. It doesn’t matter if you are running a café, a greenhouse, or a steel distribution business. Finding and retaining quality employees today is challenging. The great resignation resulted in people re-evaluating what they want from their next job. There has been a rise in job seekers looking for remote and hybrid work for a better work-life balance and job opportunities that offer a sense of purpose and fulfillment, not just a salary. Culture is also an important factor, as well as feeling valued by their employer.

Businesses must offer a positive work environment for themselves and their employees to succeed. Teamwork and a shared desire to produce meaningful work are the number one determining factors in boosting team morale and general happiness.

Employees are seeking remote and hybrid employment for better work-life balance and jobs that bring purpose and fulfilment, not just a salary. Culture and employer appreciation are also crucial. To flourish, businesses must provide a positive work atmosphere to boost morale and happiness.

StoreConnect – eCommerce 3.0 for SMB at Salesforce Days

StoreConnect + Salesforce are transforming eCommerce for SMB. With the wealth of solutions in the market today, the challenge of eCommerce 2.0 has been an inability to easily manage data between systems.

Investing in E-Commerce 3.0 Can Grow Your Business 

No matter where your employees work, in the office, home, or both, non-cloud or poorly integrated systems have made the idea of a ‘digital nomad‘ or online employee nearly impossible to realize. Your staff needs to have all the necessary information at their fingertips. Data must be accessible from their tablet on the retail floor, on-site laptops, or in their home office.

Every business owner is an investor too, and the time to invest in E-commerce 3.0 is now. E-commerce 3.0 solutions can speed up data entry, reporting, and customer service time, reducing the cost of paying employees to manually enable computer programs to talk to each other. These operational advantages translate into tangible investment benefits because they materially change the investment’s profitability and value.

Of course, growth is integral to the concept of investment, and there is no doubt that E-commerce 3.0 will contribute to expanding your business. SMBs can spend more time with their existing customers and acquire new ones. They will spend less time on less remunerative, but no less critical, administrative tasks. Using current E-commerce 2.0 systems require more effort due to multiple tools that neither ‘talk to each other’ nor ‘work in harmony,’ requiring more time and expense. Small businesses need to be lean, not just in their staff but also in operational costs, to compete against the more prominent brands in their marketplace. With E-commerce 3.0, these goals can be reached.

For the customer, communicating with an organization that uses E-commerce 3.0 is easier and more enjoyable. The customer experience is enhanced by a business and staff who know them and can put their hands on order information and status at a moment’s notice. Customers love a company that doesn’t keep them waiting. Nobody enjoys repeating themselves into automated systems that treat them like numbers. Ironically, the zeroes and ones that make up E-commerce 3.0 allow small business owners and their staff to feel and act more human.

And it benefits everyone, the business owner, the staff member, and the customer. 

E-commerce 3.0 solutions can speed up data entry, reporting, and customer service time. They reduce the cost of paying employees to manually enable computer programs to talk to each other. Small businesses need to be lean, not just in their staff but also in operational costs.


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